Red Shoes help make business 'pop'


This week I had the opportunity to attend the national launch of the 100% Project which is an initiative dedicated to seeing 100% of Australia's leadership talent (male and female) contributing to our future.

The project was launched by the Federal Minister for the Status of Women, Tanya Plibersek, with a symbolic balancing of the scales of business shoes. As having more women involved in business adds to the richness of an organizations talent, so too did the addition of a gorgeous red pair of pumps make an impact!

The point was made during the launch that the danger now that parental leave has been implemented and we have a female Prime Minister, is that everyone may be inclined to think that the issues of gender equality in the workplace are solved. And that we cannot afford to become complacent.

The 100% project are launching a piece of research about "What Men Want" to get the male perspective on gendered human resource practices. Which is absolutely vital given the fact that men occupy so many senior roles in business.

I just hope that if if they make it into a movie it doesn't start Mel Gibson. George Clooney would be my vote!

Chair, Frances Feestra, made the comment that "Women are not a minority group" which really struck a chord with me. Particularly given that women account for 50.25% of the poulation in Australia and a similiar percentage in most developed countries.

It will be great to see this type of research and what impact it has. For now, let's keep adding those red shoes to the scales and make business 'pop'.

Karen

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